Financial planning was always a face-to-face gig. That was the whole point: clients received personal attention and tailored advice from their trusted adviser. Then it all went off in Wuhan and life as we knew it ended, pretty much overnight.
Financial advisers, like people in so many other lines of work, suddenly found themselves running their businesses from their kitchen tables, communicating with their clients via Zoom and Teams while simultaneously trying to teach their kids algebra.
Two years later, the kids are back in school (collective sigh of relief) and things, for now at least, are starting to return to a relative normal.
But digital video-conferencing platforms like Teams and Zoom have embedded themselves in our DNA, with many advisers saying the move from in-person to online has been permanent.
“There will always be some clients who require or prefer an in-person meeting,” says Rob Peters of Altrincham-based Simple Fast Mortgage. “However, the default form of communication in society is changing and video calls are the foundation of modern financial advice whether you like it or not.”